Newsletter rechtssicher versenden

In Österreich dürfen Werbe-E-Mails nicht uneingeschränkt versendet werden! Grundsätzlich ist die Zusendung von E-Mails (Newsletter) zum Zweck der Werbung nur dann erlaubt, wenn der Empfänger im Vorhinein seine Einwilligung gegeben hat. Ein Unternehmen darf jedoch an eigene Kunden E-Mails senden, wenn die Kontaktinformation, z.B. E-Mail-Adresse, im Zusammenhang mit dem Verkauf einer Dienstleistung an Kunden erlangt wurde und die Nachricht zur Direktwerbung für eigene, ähnliche Produkte oder Dienstleistungen erfolgt. Weiters muss der Empfänger jederzeit die Möglichkeit haben, den Empfang des Newsletters kostenlos und problemlos abzulehnen (bzw. sich wieder abzumelden).

Top 5 Tipps:

  1. Online Newsletter-Anmeldung nur mit Double opt in-Verfahren (Protokollierung!)
  2. Einfache Abmeldemöglichkeit im Newsletter vorsehen
  3. Nutzungsrechte bei der Verwendung von Text & Bild beachten
  4. Newsletter-Impressum vorsehen
  5. ECG-Liste der Rundfunk & Telekom Regulierungs-GmbH berücksichtigen

Kommentar schreiben

Kommentare: 9
  • #1

    Brendon Dameron (Mittwoch, 01 Februar 2017 14:42)


    I am truly grateful to the owner of this web page who has shared this great piece of writing at at this time.

  • #2

    Cyndy Maly (Donnerstag, 02 Februar 2017 06:12)


    I do not know if it's just me or if everybody else experiencing issues with your site. It seems like some of the written text in your posts are running off the screen. Can someone else please provide feedback and let me know if this is happening to them as well? This might be a problem with my web browser because I've had this happen previously. Thanks

  • #3

    Catherina Mcqueeney (Donnerstag, 02 Februar 2017 21:22)


    It's a shame you don't have a donate button! I'd definitely donate to this fantastic blog! I guess for now i'll settle for book-marking and adding your RSS feed to my Google account. I look forward to new updates and will talk about this site with my Facebook group. Talk soon!

  • #4

    Loriann Montague (Sonntag, 05 Februar 2017 23:19)


    Yes! Finally someone writes about %keyword1%.

  • #5

    Linda Wollman (Mittwoch, 08 Februar 2017 11:22)


    An impressive share! I have just forwarded this onto a co-worker who has been conducting a little research on this. And he actually ordered me dinner simply because I discovered it for him... lol. So allow me to reword this.... Thank YOU for the meal!! But yeah, thanks for spending some time to discuss this matter here on your site.

  • #6

    Quiana Stuhr (Mittwoch, 08 Februar 2017 12:00)


    I know this if off topic but I'm looking into starting my own weblog and was curious what all is required to get set up? I'm assuming having a blog like yours would cost a pretty penny? I'm not very internet smart so I'm not 100% certain. Any suggestions or advice would be greatly appreciated. Kudos

  • #7

    Antonina Gongora (Mittwoch, 08 Februar 2017 16:46)


    magnificent points altogether, you just received a new reader. What may you suggest about your submit that you just made a few days in the past? Any sure?

  • #8

    Theron Poplawski (Donnerstag, 09 Februar 2017 10:37)


    Thank you for any other wonderful article. The place else may anyone get that kind of information in such an ideal manner of writing? I've a presentation subsequent week, and I'm on the search for such info.

  • #9

    Luisa Benning (Donnerstag, 09 Februar 2017 18:56)


    Woah! I'm really digging the template/theme of this blog. It's simple, yet effective. A lot of times it's tough to get that "perfect balance" between superb usability and appearance. I must say you've done a excellent job with this. Additionally, the blog loads extremely fast for me on Internet explorer. Excellent Blog!