Newsletter rechtssicher versenden

In Österreich dürfen Werbe-E-Mails nicht uneingeschränkt versendet werden! Grundsätzlich ist die Zusendung von E-Mails (Newsletter) zum Zweck der Werbung nur dann erlaubt, wenn der Empfänger im Vorhinein seine Einwilligung gegeben hat. Ein Unternehmen darf jedoch an eigene Kunden E-Mails senden, wenn die Kontaktinformation, z.B. E-Mail-Adresse, im Zusammenhang mit dem Verkauf einer Dienstleistung an Kunden erlangt wurde und die Nachricht zur Direktwerbung für eigene, ähnliche Produkte oder Dienstleistungen erfolgt. Weiters muss der Empfänger jederzeit die Möglichkeit haben, den Empfang des Newsletters kostenlos und problemlos abzulehnen (bzw. sich wieder abzumelden).

Top 5 Tipps:

  1. Online Newsletter-Anmeldung nur mit Double opt in-Verfahren (Protokollierung!)
  2. Einfache Abmeldemöglichkeit im Newsletter vorsehen
  3. Nutzungsrechte bei der Verwendung von Text & Bild beachten
  4. Newsletter-Impressum vorsehen
  5. ECG-Liste der Rundfunk & Telekom Regulierungs-GmbH berücksichtigen

Kommentar schreiben

Kommentare: 9
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